July 21, 2024

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The wealthy are dropping up to $10,000 a month on social wellness clubs to relax and reverse their age with their peers

2 min read

Stretching from Flatiron to Greenwich Village is a 10-block radius with three pockets of refuge for high-powered urbanites to counteract the toll of NYC’s rat race. They could escape into a red light bed, take a QiGong class, or enjoy a Himalayan salt sauna alongside their peers.

These are members-only social wellness clubs, varying in thousand-dollar price points and offerings but promising the same thing: a curated, convenient experience integrating health and community with the help of practitioners and luxury amenities. 

For a monthly $355 starting price, members at THE WELL can come in for an alignment yoga class before grabbing an organic buffalo chicken bowl for lunch, then head downstairs to dip into the cold plunge in its longevity suite, sit in the meditation dome, and visit the acupuncturist. The peach and white aesthetic looks as soothing as the modern medicine-meets-ancient healing experience sounds, with softly curved walls, plants chosen to heal and purify, and a custom made scent of bergamot, grapefruit, and frankincense.

“It was designed to be your one-stop shop for wellness,” Kane Sarhan, co-founder and CCO of The WELL, tells Fortune. “New Yorkers have big lives, big jobs. They’re Type A go-getters. But the one thing that’s not wellness is New York City sidewalks or subways. It was about making it easy and convenient for someone who wants health and wellness at the center.”

The meditation room at The Well.

Courtesy of The Well

It first opened its 13,000-square-feet space in September 2019. Two months later, Remedy Place opened in West Hollywood, welcoming celebrity clientele like Rita Ora and Kasey Musgraves to a sleek, masculine, gray space “designed to heal,” founder Jonathan Leary tells Fortune. The goal: offering new ways to socialize with clinical backed self-care, like social acupuncture or an IV drip with a movie, for $300 to $2,250 a month depending on package and location.

It was the end of a decade…

Hillary Hoffower

2024-06-23 05:00:00

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