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The Influence Agency Forecasts Digital Marketing Trends for 2024 in The Yearbook: Class of AI

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The Yearbook is a free resource created by industry experts to help marketers and business leaders drive their marketing efforts in the coming year

TORONTO, Nov. 23, 2023 (GLOBE NEWSWIRE) — As AI technology advanced significantly this year, brands and marketers were forced to adapt or risk being left behind. Although challenging, this shift proved valuable across industries of all verticals, with 33% of respondents using AI almost every day, according to The Yearbook‘s survey. A further 76% expect the tech to revolutionize the marketing industry over the next three years.

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In its fifth edition, The Yearbook explores AI’s impact on digital marketing, providing actionable insight into future trends for businesses seeking a competitive advantage. The whitepaper, free to download on The Influence Agency’s website, offers a retrospective analysis while propelling readers into the future with expert predictions on the transformative power of AI.

[Kickstart your 2024 digital marketing strategy with The Yearbook.]

AI has enabled companies to gain deeper insights into consumer behaviour and create personalized solutions beyond traditional capabilities. Key highlights include:

  • Navigating authenticity and innovation with virtual influencers, led by Tia, The Influence Agency’s very own virtual influencer;
  • Exclusive interview insights from TikTok creators Matt Benfield and Omar Ahmed on the evolution of content and the art of storytelling;
  • Actionable tips for generational marketing success as Gen Alpha enters the chat;
  • Why AI won’t replace creatives—innovative ways to work with it instead of against it;
  • A blueprint for diversifying your digital ad spend and its significance in a recession;
  • Bite-sized trend insights for 2024 (and beyond);
  • First-party data and statistics on AI and digital marketing.

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“There has never been a better time to focus on digital marketing; as AI continues to evolve and refine its capabilities, a…

GlobeNewswire

2023-11-23 12:34:06

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