July 21, 2024

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TD takes top spot as Canada’s most valuable brand

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17 Canadian companies make the cut in top-500 global report

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Toronto-Dominion Bank took the top spot as Canada’s most valuable brand in 2024, according to an annual report by consultant Brand Finance PLC.

Globally, TD came in at No. 100, down from last year’s spot at 93, on the Brand Finance Global 500 2024 report, which puts the world’s 5,000 biggest brands to the test and ranks the top 500 most valuable brands.

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Still, TD exhibited “robust performance” around “consideration and familiarity” as the most recognized banking brand in Canada, the report said. Almost three-quarters of respondents are familiar with the brand and 31 per cent are currently using its services, which helped give it a brand value of US$19 billion.

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Noella Ovid

2024-01-20 11:00:45

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