June 19, 2024

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Simon Cowell backs new streaming platform launched to champion millions of content creators

2 min read

It’s a yes from him! Got Talent and X Factor creator Simon Cowell is backing a new online streaming platform, Lounges.tv, which showcases exclusive content of rising content creators and gives a new chance for their talent to be noticed and most importantly, to be more quickly financially rewarded.

Cowell, who discovered some of the biggest names in music – from One Direction, Camila Cabello, Leona Lewis, to Labrinth – has joined Lounges.tv to help creators get heard, earn money and take their careers to the next level.

The content creator industry has never been bigger. With a staggering 3.7 million new videos flooding YouTube alongside an additional 34 million TikToks uploaded a day, creators are finding it impossible to be seen and fairly compensated.

The global video streaming market size is expected to reach USD 416.84 billion by 2030. Yet, just under half of full-time creators make under $1,000 annual revenue, while 68% of part time creators bring in under $1,000, as rewards are built on an ad-based views system rather than genuine talent.

Lounges.tv provides a faster new way for content creators to monetise their content online, ensuring content creators get to keep 80% of all their streaming income, and are paid within 24 hours of going live. The platform offers a sanctuary for content creators – including musicians, comedians and fitness trainers – that rises above the noise, ensuring exceptional talent receives the recognition it deserves.

Thousands of creators have already signed up to the ad-free platform, which is also backed by iconic musician Prince’s former manager Kiran Sharma and BBC iPlayer founder Ben Lavender.

Speaking about his investment, Simon Cowell, said: “I am proud to be involved with and to support Lounges.tv. You never know where the next great talent will emerge from and I really believe that creating as many opportunities as possible for talent to be discovered and to build their own fan bases is great for everyone. The…

Business Matters

2023-10-23 05:40:44

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