June 19, 2024

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NBA, NHL game broadcasts coming soon to immersive domes

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Cosm’s shared reality dome concept for viewing live sports broadcasts.

Courtesy: Cosm Venues

Warner Bros. Discovery and Cosm, a privately held company that specializes in immersive technology, are about to make “shared reality” a reality for sports fans.

Cosm plans to open two venues — a 65,000 square foot building in Los Angeles and a 70,000 square foot structure in Dallas — with seating areas for about 800 fans who will be able to watch select live sports that air on TNT in an immersive experience that mirrors being at the game.

The Cosm venues will feature domes with 360 degree, 87 foot diameter 8K LED screens that are similar in concept to James Dolan’s Las Vegas Sphere, which debuted in September. But unlike the Sphere, which specializes in live entertainment, the Cosm venues will focus on repurposing broadcasts to give consumers immersed experiences such as a courtside view at NBA games or a rink-side angle for hockey games.

No headsets or glasses are needed to watch the games. Cosm uses multicamera productions to simulate the experience of sitting courtside at a basketball game or pitch side at a soccer match. The experience won’t be 3D, but the effect of the dome viewing will make viewers feel as if they’re in the arena.

“We buy into that same kind of notion of leveraging amazing technology to give the human experience something they’ve never seen before,” Jeb Terry, CEO at Cosm, said in an exclusive CNBC interview. “With the Sphere, it’s big, huge, grand scale. Ours is more of a smaller format and really focused on live sports and live programing — like you’re absolutely there.”

The Sphere is seen during opening night with the U2:UV Achtung Baby Live concert at the Venetian Resort in Las Vegas on Sept. 29, 2023.

Tayfun Coskun | Anadolu Agency | Getty Images

Cosm venues will feature select games on TNT in the venues, including some National Basketball Association regular season and playoff games, the National Hockey League’s Stanley Cup Playoffs and select…

2023-10-31 11:35:59

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