June 15, 2024

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Gen Z is making career moves based on TikTok advice

2 min read

In a surprise to no one, Gen Zers and millennials spend way more time on their phones than they should. But what they’re doing on their devices may surprise you—many are looking for career advice from where else but TikTok, which has seen a rise in career coach-type influencers.

Gabrielle Judge, 26, runs an “Anti-Work Girl Boss” brand that encourages her nearly 170,000 TikTok followers to find meaning outside their careers. Laura Whaley, whose niche is creating quick scripts for workers navigating awkward or daunting office conversations, boasts over 3 million TikTok followers. Wonsulting, another TikTok career advice account, boasts over 835,000 followers and shares résumé tips and pointers on optimal LinkedIn usage. The duo behind Wonsulting offer individualized job coaching for anywhere from $147 to $1,497, Fortune reported. 

With career influencers like these flooding the TikTok zone, it makes sense that half of Gen Zers and millennials are getting served specific career advice on the app, per a new ResumeBuilder.com survey of 1,000 workers aged 21 to 40. And many are listening—36% of that group are taking creators’ advice, and they’re pretty satisfied so far. Nearly all (88%) of those workers say the moves they made based on TikTok advice has had a positive impact on their lives—just 2% said it came back to bite them. And most TikTok users report being quite trusting of the advice—Gen Zers especially. 

But the quarter of older millennials who said they used TikTok for career advice surprised Julia Toothacre, a resume and career strategist at ResumeBuilder.com, “because that is a demographic I coach and they never talk about it,” she tells Fortune. “I’ve found the older millennial demographic to be more discerning when it comes to using social media advice that may impact their livelihood.” 

The trust of TikTok reflects that age group’s “frustration and, in some cases, desperation” with the job hunt, she…

Jane Thier

2023-11-02 10:50:35

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