June 18, 2024

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Elon Musk says he’s prepping ‘thermonuclear lawsuit against Media Matters’ and others after ad exodus over antisemitism controversy

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Elon Musk threatened on Saturday to sue media watchdog Media Matters and those who attacked his social media platform X, following moves by several large U.S. companies to halt advertising on the site after being promoted alongside antisemitic content.

Musk and X have been under a microscope all week for antisemitic and racist content that has proliferated on the site since he purchased it in 2022.

Liberal watchdog group Media Matters for America said earlier this week that it found ads from IBM, Apple and others were placed alongside content promoting Adolf Hitler and the Nazi Party.

Musk on Wednesday endorsed an antisemitic post on X that falsely claimed members of the Jewish community were stoking hatred against white people, drawing sharp condemnation, including from the White House.

“The split second court opens on Monday, X Corp will be filing a thermonuclear lawsuit against Media Matters and all those who colluded in this fraudulent attack on our company,” Musk wrote in a post on X, without naming any other parties.

Numerous companies suspended ads in the last two days, including IBM, Disney, Warner Bros Discovery and Comcast, Lions Gate Entertainment and Paramount Global. Axios reported that Apple, the world’s largest company by market value, would do the same.

“This week Media Matters for America posted a story that completely misrepresented the real experience on X, in another attempt to undermine freedom of speech and mislead advertisers,” a statement posted by Musk said. He accused Media Matters of creating an alternative account designed to “misinform advertisers” about their posts.

Media Matters did not immediately respond to an emailed request seeking comment outside of business hours.

Musk has threatened legal action against other parties in the past, most specifically the Anti-Defamation League, a nonprofit organization that fights antisemitism, blaming it for X’s loss of ad revenue. He has not yet…

Mrinmay Dey, Reuters

2023-11-18 10:52:25

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